Research Process
70% of our body is water. However, it seems many of people prefer to drink soda instead of water. Drinking too much soda can cause an array of negative effects in your body, even if you drink diet soda. Weight gain, tooth decay and dehydration will be the main issues. In this case, the theme for this project will be the soda issue.
Once the topic has been decided, I did the interview for this project. The result of the interview let me realized the majority of the people do know the negative effects of the soda but they will probably still choose the soda when they are thirsty. With this disappointing result, the 'disappointed' has been selected as the mood for this project.
According to data from industry research firm Beverage Marketing Corp. U.S. consumers guzzled 273.62 million gallons of soda in 2017, up from 90.83 million in 2012.
Design Process
Sometimes 'less is more'. With only a few design elements may lead viewers to think more. So, making a minimalist poster is my goal for this poster. I tested a few ways to present this poster. And I find the storytelling may be more attractive at this point.
Early versions
After the user research I did some adjustment on color and design elements based on feedback.
Final poster
Double-sided Postercard
